E-marketer is defined as the person who does the process of e-marketing of the site to contribute to increase the visitors to the sites, and thus increase the proportion of sales on the Internet significantly, and low marketing cost and uses the marketer in his work this set of marketing tools that help him to perform his task easily and easily and to be marketer e – successful must have sufficient information and adequate on e-marketing, e-marketing methods of success, and must have a great experience in the field of marketing letter and in order to be a successful mail marketer must have a set of attributes and vinegar The next lines we will learn about the most important and most prominent of these qualities.
What are the characteristics of an e-marketer?
In order to be a successful marketer must have a set of qualities and the most important and most important of these qualities:
- Be familiar with all social networking sites, and know how to use the control panels in it.
- You must be proficient in photo and video design software.
- Have knowledge of all the free tools he can use in the process of e-marketing.
- English language proficiency is one of the most important things a marketer should have because English is the first language in the world.
- He must also have the skills to work with different platforms such as Blogger, WordPress, and others.
- Have sufficient experience in marketing using mailing lists, classified ads, and others.
- Follow up all developments in the field of e-marketing, and know the modern programs.
- The ability to report periodically on the campaign and the success rate of the campaign.
- Have the ability to differentiate between e-marketing and e-shopping.
What are the tasks of an e-marketer?
There is a wide range of tasks that must be performed by the marketer, the most important and most prominent of these tasks:
Search engine marketing : The marketer must be able to make the site marketed to appear on the search engines, in order to be able to attract as many visitors as possible to the site, and thus increase the sales of the site and investments and for the site to appear across the search engines must be marketer Mail is familiar with the terms of SEO, and able to apply them.
Social Media Marketing Services: Social Media Marketing is one of the most important tasks of the e-marketer, due to the importance of social networking sites, it is a fertile land containing a large number of people, which can be targeted by the marketer and increase the proportion of sales of the company.
Creating Online Advertising: Creating an online ad is one of the most important tasks of an e-marketer, where he should be able to create a funded ad on various social media such as Facebook, and how to benefit from online advertising to increase the company’s sales.
Follow-up of results: The marketer must have the ability to follow the results of his advertising campaigns, in order to be able to determine the degree of success of his marketing plan, and to make the necessary adjustments in case the marketing plan does not provide the expected results of it. Be able to set clear goals for the marketing campaign.
What skills should an online marketer have?
To be successful, online marketer must possess a range of skills.
Patience: Patience is one of the most important skills that a marketer must possess, in order to be able to negotiate with customers, and patience on the advertising campaigns carried out.
Learning a skill : The field of e-marketing is a wide sea, and develops continuously, so the marketer must have the ability to learn all the new on the Internet, in order to be able to keep abreast of developments.
Skill Analysis: This skill is one of the most important and most prominent skills that must be possessed by the e-marketer, in order to be able to analyze the results provided by the e-campaign, and to know how to deal with the advertising campaign in case it did not achieve its objectives.
Communication skill: This skill is an important skill that must be possessed by the electronic marketer, where he must be good at communicating with the people around him and must master the art of responding to customers.
Commitment skill: This skill is one of the most important and most prominent skills that must be possessed by the electronic marketer, who must be able to adhere to the plan he sets for e-marketing.
Thus, we see that the electronic marketer has a big role in helping companies to increase their sales and increase the number of customers, through the marketing plan that should be based on the marketer and in the end, we hope to be successful in providing important information through which we answered the question we asked at the beginning which is Who is an electronic marketer, and what are his tasks ?.
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